Pervasive representations of Blacks and Latinos as unintelligent and of Whites as racist may give rise to divergent impression management goals in interracial interactions. We present studies showing that in interracial interactions racial minorities seek to be respected and seen as competent more than Whites do, whereas Whites seek to be liked and seen as moral more than racial minorities do.
Friday, September 10, 2010
NAMs desire respect, whites seek to be liked
Here is the conclusion of an interesting study reported in the August issue of the Journal of Personality and Social Psychology: