Friday, February 26, 2010

Few NAMs watching the Olympics

From Nielsen, the graph suggests a cultural divide. While whites and Asian Americans have been watching the Olympics in large numbers (white numbers not shown), few blacks and Hispanics are interested.

3 comments:

kurt9 said...

Duh. The winter Olympics is almost exclusively white, with some East Asians. If I were black or Hispanic, I probably would not watch it either.

Ron Guhname said...

You're white, so you probably don't watch pro basketball.

Terwilliger said...

You're white, so you probably don't watch pro basketball.

Good point. Also note that the Asian viewership for the Super Bowl is high and roughly equal to the Asian viewership for the Olympics, despite there being basically no Asians in the NFL.