Gender? Nah: Everybody's buzzing about how Palin's popularity is driven by the gender effect. I'm skeptical. Reading USA Today yesterday (don't get confused) I noticed that, according to their poll, 9% more men after both conventions said they plan to vote McCain than before them. For women, it was only 3% more.
If it's not gender, that leaves the populist, reformist, and right-wing appeal. I don't think most women really give a damn about the sisterhood.