This visual shows the quantitative/qualitative divide in sociology. The obvious difference is the term "data." Qualitative folks downplay data--the single most important element in science, in my view. They like flashy theories and flashy politics. I loathe Freudianism and Marxism, for example, because these schools are indifferent to data.
"The creation myth was the essential bond that held the tribe together. It provided its believers with a unique identity, commanded their fidelity, strengthened order, vouchsafed law, encouraged valor and sacrifice, and offered meaning to the cycles of life and death. No tribe could survive long without the meaning of its existence defined by a creation story. The option was to weaken, dissolve, and die." ~ E.O. Wilson